Milwaukee's Award-Winning Sports Bar on Old World Third Street

Who's on Third is a casual dining sports bar at 1007 N. Dr. Martin Luther King Jr. Drive — on Old World Third Street in Downtown Milwaukee, steps from Fiserv Forum and the Deer District. We have been named Milwaukee's best sports bar, and we built this place to earn that distinction on every shift it's open.

Walk in and it's clear why. TVs line every wall. For major games and marquee matchups, a projector drops from the ceiling — turning the room into the kind of watch party that's hard to find anywhere else in Downtown Milwaukee.

Game Day, Every Day

Who's on Third draws game day regulars, Fiserv Forum crowds, Brewers fans, Bucks fans, and everyone in between.

Happy hour runs Monday - Friday 2pm-5pm. Themed entertainment nights are a regular part of the week.

The walls are lined with local art — vintage Milwaukee imagery that makes this feel like the city's bar, not just any bar near an arena.

Our cheese curds are worth ordering. Beyond that, the menu is built for the way people eat at a sports bar — shareable, satisfying, and in front of you before the second quarter.

Shuttles to Milwaukee's Biggest Events

Who's on Third runs shuttles to Milwaukee Brewers games at American Family Field, Summerfest, the Wisconsin State Fair, and concerts at American Family Field. If Milwaukee has an event worth going to, there's a good chance we have a seat on a bus.

Private Events — The Bar and the Patio

Who's on Third hosts private events inside and on our outdoor patio — one of the only sports bar patio event options in Downtown Milwaukee. Whether it's a company outing, a birthday, or a corporate group heading to a Bucks game, we build the experience around your group.

Part of Cream City Concepts

Who's on Third is part of Cream City Concepts — a Milwaukee hospitality group operating restaurants, catering, and lodging across the city. Every location runs on the same standard and the same belief about what hospitality should feel like.

Our Mission

"Premium hospitality, delivered with intention — every guest, every day."

That is not a slogan. It is the operating standard every team member at every Cream City Concepts location is held to — in how we greet, in how we serve, and in every moment in between.

Our Vision

We want to be remembered not for the food or the drinks, but for how guests feel while they are here — and how they feel when they leave. Our goal is to be the most loved destination for unforgettable hospitality and genuine connection in Milwaukee. That is what every location, every team, and every shift is building toward.

What We Stand For

These are not statements on a wall. They are the standards we hold ourselves to when the building is full, when it is slow, and when nobody is watching.

Hospitality First

We lead with service, care, and professionalism in every interaction — with guests, coworkers, vendors, and partners. Hospitality is not something we turn on for guests. It is our standard at every table, on every shift, at every location.

Disciplined Leadership

Strong hospitality requires strong leadership. We lead with clarity, consistency, and follow-through — setting expectations, holding standards, and making decisions that protect the guest experience, the team, and the business.

Innovation with Purpose

We embrace change and improvement — but only when it makes us better. Every new idea has to solve a real problem or raise the quality of what we deliver. Change for its own sake does not belong here.

Team First

We succeed together. One team winning matters more than any one person standing out. We support each other through communication, respect, and shared accountability — on a slow Tuesday and on a sold-out Saturday.

Accountability

We do what we say we will do. We follow through, close the loop, and own our outcomes — even when it is hard. That standard applies to everyone, at every level, at every location.